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Pricing Strategies: Mastering the CMA (D1121) - 7 Credit Hours

September 25, 2026 9:00 AM - 5:00 PM (PDT)

Description

Effectively determining residential property values is an essential skill for agents assisting both sellers and buyers. Learn best practices for generating accurate comparative market analyses (CMAs) and advising your clients on the best listing or offer price by earning the Pricing Strategy Advisor (PSA) Certification.

One of the primary services that real estate agents provide to consumers is determining a property’s fair market value and recommending an appropriate sales price or offer price. It’s essential to have an in-depth understanding of how to select comps, prepare the comparative market analysis (CMA) document, and present your recommendations to your client.

The PSA certification course prepares real estate agents to:

  • Master the building blocks of the CMA
  • Work constructively with appraisers
  • Understand the impact of market conditions on pricing

Course Fee: $75.00, non-Members $100.00 

Instructor: Melanie McLane

Contact Information

COEUR D ALENE REGIONAL REALTORS®
Name: Jennifer Richards
Phone: 208-667-0664
Email: jennifer@cdarealtors.com

To ensure certificates are received in a timely manner, please enter the primary email address on file with CRR and select your name from the drop down when registering.

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