Description

NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information. Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers. Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach. Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.

About Rich Sands:

There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff. Now, an experienced international presenter and instructor, Rich specializes in helping sales people master their skills with those they serve, as well as in their own lives. His flagship presentations, “Creating Listing Abundance,” and “Why Your Grandparents Should Direct Your Marketing” integrate the key practices needed to engage and impress your customers in today’s competitive world. Presently, he is President of Rich Sands Seminars and works closely with international franchise systems, independent brokerages, and companies looking for an edge. As a NAR/REBAC and Certified RRC/CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Residential Real Estate Council. While the real estate business is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately, and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 114,000 miles. The next challenge is a knee replacement, maybe…