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Coeur d'Alene Regional REALTORS®

GRI 201 - Business Planning & Technology; Sales & Marketing

Thursday, December 7, 2023 8:30 AM - Friday, December 8, 2023 1:00 PM (PST)


GRI 201 - Business Planning & Technology; Sales & Marketing with Rich Sands, MS, CRS

Business Planning & Technology

Participants will identify the components of a business plan and create the foundation to building your own focusing on how YOU want to operate your business.  The class will review the latest and greatest technology and media tools you can utilize in your business to communicate with the consumer as well as becoming more effective and efficient.

Sales & Marketing

In this segment, participants will formulate new sources of business by understanding your business as well as consumer needs and cultural differences.  The course reviews areas of specialization, expertise and resources while focusing on becoming more effective in dealing with buyers and sellers.  Over the course, you will develop a marketing strategy for potential sources of business targeting specific consumer wants and needs.  Participants will learn to develop effective counseling techniques to help the consumer identify and meet their needs.  Upon conclusion of the class, participants will create a system to enhance the ability to receive repeat and referral business.


Instructor Bio

There isn’t a time when Rich Sands doesn’t remember leading a class full of students. For fifteen years he brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents and staff.

Now, an experienced international presenter, instructor, and keynote specialist, Rich specializes in helping people master their sales skills in any situation. His flagship presentations, “Why Your Grandparents Should Direct Your Marketing,” and “Your Peak Performance Edge” integrate the key practices needed to engage and impress consumers of all kinds.

Presently, he is President of Rich Sands Seminars and works closely with international real estate franchise systems, independent brokerages and companies in all industries that want to bring out the best in their people. As a NAR/REBAC and Certified CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Council of Residential Specialists.

 While Peak Performance is Rich’s passion, it is not the only one. He began running in 1966, ran collegiately and continues to “pound the pavement and the trails” having competed in over 500 races including 17 marathons and logging over 111,000 miles. This years challenges are the Eugene and Chicago marathons. The link to Rich’s running blog, RunSpittle, is

 Rich and his wife, Linda, live near Denver, Colorado. She is a kitchen and closet designer and a runner and elliptical girl. He has two sons: Matt and Ryan and two step-daughters: Angela and Alicia.

Coeur d'Alene Regional REALTORS
409 W. Neider
Coeur d'Alene, ID 83815 United States
Event Contact
Amanda Pannell
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Thursday, December 7, 2023 8:30 AM - Friday, December 8, 2023 1:00 PM (PST)
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